VIDEO: Creating Mixed Reality Experiences for Virgin Audiences

VIDEO: Creating Mixed Reality Experiences for Virgin Audiences

Enterprise interest in VR/MR is moving from R+D, to product, service, and sales. So as designers and engineers, how do we build experiences for virgin audiences that ensure the message isn’t overshadowed by the technology?

For the last several years, John Howard and the team at LOOOK have created VR/MR applications that have been experienced by thousands of people.  In this presentation, we share our first-hand understanding of what works, what doesn't, and how to ensure new users are focused on your message, and not the technology.

VentureBeat: Loook uses HoloLens augmented reality to visualize 3D landscapes

VentureBeat: Loook uses HoloLens augmented reality to visualize 3D landscapes

The project focused on creating a geotechnical engineering visualization app for reclaiming old mines and restoring the environment around them. Such projects are the beginning of an effort to turn AR into a $83 billion market by 2021, according to tech advisor Digi-Capital.

GeekWire: HoloLens and engineering: How this earth sciences firm is using mixed reality to create 3D maps

GeekWire: HoloLens and engineering: How this earth sciences firm is using mixed reality to create 3D maps

“I can show you a million 2D drawings, but you’ll never understand it as clearly as if I show you the same thing in 3D using HoloLens,” BGC Vice President Bill Burton said in a statement. “This has the potential to revolutionize how we communicate on a day-to- day basis.”

VIDEO: UX/UI Design for VR and Mixed Reality

VIDEO: UX/UI Design for VR and Mixed Reality

Virtual Reality and Mixed Reality will become the biggest technology disruptions since the smartphone, but most UX/UI design is still focused on flat, 2D screens. What do UX designers and engineers need to do to make the jump to spatial 3D?

This talk explains the spatial UX/UI toolbox being created by pioneers in the space. We’ll take a look at what works, what doesn’t, why, and how you can apply these UX/UI principles to your own projects.

GeekWire: Former HoloLens creative director helps launch new holographic computing development studio

GeekWire: Former HoloLens creative director helps launch new holographic computing development studio

Having spent countless hours with Microsoft’s HoloLens device and learning about the potential of holographic computing, Sébastien Motte and John Howard are convinced that mixed reality technologies will be one of the next big innovations in the years to come.